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  "title": "E3 Customer Experience Conference",
  "summary": "The E3 Customer Experience Conference (6th Edition) takes place in Riyadh on 29–30 September 2026, bringing together leaders and practitioners to shape the next generation of customer experience in Saudi Arabia’s fast-growing market. Supported by Tajriba and the National CX Academy Saudi Arabia, the event spotlights how AI, digital transformation, and analytics are redefining customer interactions in line with Vision 2030, with sessions covering customer journey mapping, omnichannel strategies, personalisation, brand experience, and emerging technologies. The programme features a multi-format experience including a conference, C-level CX masterclass, workshops, a CX Startup Zone, an exhibition, and the CX Hackathon, offering practical insights and connections to help organizations strengthen loyalty and satisfaction. Register Now",
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  "ends_at": "2026-09-30T14:30:00+03:00",
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